To create a concession’s stall at Euston Station. Telltale is a bookshop aimed at children aged 3-13 years. Their mission is to lure children away from their screens to an interactive and inspiring bookstore. Books have long been an endangered species in the age of tablets, pads and e-readers. The bookshelves themselves are shaped like carousels, cars, windmills, pirate ships and airplanes, with hobby horses and mini furniture providing the places to sit and play among the books. Children enter into a cave of wonders where books are in high curved nooks and crannies. The overall feeling of an otherworldly experience hopes to be an expression of the magic of books.
